RENAULT KJAER established
KJAER GROUP was established by Christian Kjær, who began his entrepreneurial journey in 1962 in Svendborg, Denmark, with a local Renault dealership under the name of RENAULT KJAER.
During the first few years, RENAULT KJAER was managed from rented premises with a single mechanic in charge of repairing the new and second-hand cars sold. Despite being a small business, the seeds of ambition for something larger had already been sown.
One of the best-selling dealers in Denmark
The business grew consistently, and in 1966, a two-floor showroom was established in the centre of Svendborg. At this time, the company employed 15 people. RENAULT KJAER was one of the best-selling dealers in Denmark in the 1960s.
A trip to East Africa in 1968 provided inspiration for the company’s later expansion. The idea to re-export imported vehicles was born and the success story continued.